News

26 November 2012

Guala Closures member of EAFA

Aluminium Closures – Turn 360°

Campaign to promote the quality and advantages of aluminium closures for wine

 

  • The leading manufacturers of aluminium closures launch the pan-European
    promotional campaign ’Aluminium Closures – Turn 360˚’ to enhance public
    awareness about the advantages of a sustainable and state-of-the-art
    closure form
  • New internet portal www.aluminium-closures.org goes online to provide
    comprehensive information on the advantages of aluminium closures.

From November 26, 2012 is online the multilingual website www.aluminium-closures.org marks the start of the pan-European promotional campaign titled ‘Aluminium Closures – Turn 360˚’, specially designed to enhance general awareness of the benefits of aluminium closures for wine.

The campaign, by the leading manufacturers of aluminium closures and organised
through the European Aluminium Foil Association (EAFA), presents closures made of aluminium as an intelligent and economic alternative to other closure systems. Aluminium
closures offer many benefits in areas like taste and quality, sustainability and recycling,
convenience, technology, cost efficiency, and design.

Providing easy-to-grasp information and the latest scientific findings regarding
sustainability, the aluminium closure industry takes a clear path in demonstrating its
superior characteristics.

“Aluminium closures are a ‘seal of quality’, not just from the viewpoint of the wine’s
flavour, but also from the aspects of sustainability, convenience, and cost efficiency,”
explains Franco Bove, Chairman of the EAFA Closures Group. “This is the core of the
communication campaign”.

With the extensive 360-degree awareness-enhancing campaign, designed to appeal in
particular to the decision-makers in the wine sector, the industry wants to highlight the
progressive trend of the high-performance aluminium closure. In the last ten years, the
number of aluminium closures for wine worldwide grew rapidly to reach about 4 billion in
2011.

The information portal aluminium-closures.org is backed up by a comprehensive pressrelations package for technical, special interest and topical media as an integral part of the
promotional campaign.

“There is an ever-growing awareness of the many benefits and quality-enhancing
properties of the aluminium closure in the industry itself and in the marketing and productdesign sectors, too. With the comprehensive contents and conclusively presented
package of facts of the ‘Aluminium Closures – Turn 360˚’ campaign, we’re laying the
foundations for an objective, unblinkered reappraisal of this closure form, one that is truly
sustainable in all respects,” says Franco Bove.

The ‘Aluminium Closures – Turn 360˚’ programme is now up and running with the launch
of this website and will be backed up by dedicated press and public-relations activities
throughout Europe during 2013

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