Alliance to fight counterfeiting & re-filling, provide trade parallel insights and enable consumer engagement
Guala Closures Group and Authentic Vision have joined forces to launch a new anti-counterfeiting closure solution with a wealth of end-consumer marketing opportunities for the spirits, wine and olive oil industries.
The innovative solution will work by enabling smartphone users to verify the authenticity and origin of a product before consumption, while simultaneously interacting with the brand owners.
The end-to-end solution comprises three main parts:
“We are excited about this opportunity with Guala Closures,” adds Chris Reiser, CEO at Authentic Vision. “Considering they manufacture up to 14 billion closures a year, there is enormous scope for engagement with smartphone users around the world. Our unique and patented technology allows us to offer many different options for secure authentication and consumer engagement solutions. The combination of an irreproducible tag and a smartphone app provides the easiest-to-use solution for consumers worldwide.”
In addition to anti-counterfeiting measures and opening up a wealth of marketing opportunities targeted at the end consumers, the new closure integrated solution offers a highly competitive price per unit as it does not require any additional device for application, thus opening massive growth opportunities.