News

24 February 2014

New EXCELLENT closure: the latest technology to effectively fight against spirits counterfeiting in the tough Colombian market

Every year, all over the world, hundreds of millions of bottles of the most prestigious spirits brands are counterfeited. Guala Closures Group, which is constantly committed to the study of solutions that make increasingly difficult and challenging packaging counterfeiting and protect the image of the brand , has developed a closure with an innovative anti-counterfeiting technology.

 

Guala Closures Colombia has recently launched ‘Excellent’, which has been specifically designed for the Colombian market. Guala Closures R&D departments have developed a new process of bi-injection moulding of different materials, which can be used for different ways of opening and branding, and for manufacturing in a single piece.  The Excellent closure then goes a step further and has an authentication code for each product, which has to be read by a specific electronic device to let retailers and officials know whether the closure – and therefore product – is real, or fake.

 

Not only is this security system immediately recognisable to consumers – plus the wider trade – but its identification code can also be tracked by the authorities.

 

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