30 July 2007

Counterfeit levels continue to rise

Last year 42.000 people died in Russia from drinking fake vodka, the level of counterfeit spirits is still growing everywhere in the world.
In Asia the recent increased demand for premium western style spirits has refocused our customer’s efforts to find effective anti-counterfeit solutions, requiring us to provide them complex devices.
Pernod Ricard with their Chivas Regal premium brand have recently started to bottle using our new 1612 closure, Chivas were recently quoted in the Financial Times, saying.
“In China, where there’s strong demand for whisky and cognac, Pernod said it was tackling counterfeiting problems by creating a “tamper proof” capsule for its bottles”.

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