Counterfeiting: a growing phenomenon
Every year fraud in the wine & spirits sector causes serious loss and damage to those who operate honestly and respectfully along the entire supply chain. Unfortunately the phenomenon of counterfeiting continues to grow. It harms not only manufacturers and distributors, but also consumers who could end up buying low quality products or even products dangerous to health. This can contribute to a loss of confidence in the sector, to the detriment of the image and reputation of individual brands.
Counterfeiting can take place through a copy of the product packaging entering the market, which contains a fake product, or through the fraudulent filling of a genuine empty bottle with lower quality alcoholic beverages, in order to sell them as the authentic, higher quality product.