Annual appointment for Guala Closures Group at the Luxe Pack New York, held on May 15th and 16th at the Javits Center. Every year the fair presents the news in the sector of creative packaging for luxury products.
Guala Closures, at its fifth participation, had the opportunity to showcase its closures of the collection "Luxury Closure Artisan" and to introduce the last novelties in the field of connected closures which, thanks to an integrated NFC tag in the capsule, allow anti-counterfeiting, consumer engagement and digital communication. This year Guala Closures held a conference entitled "Connected Packaging to generate consumer engagement" to speak about IOT thanks to the presence of Cameron Worth from Sharpend IOT Agency, our partner in the development of the NFC project.