Again this year we sponsored the “Spirits Strategies & Innovation Congress”, organized by Arena International on 30th & 31st October in London, an interactive two-day conference to lay the foundation for another year of spirits focused product innovation and decisive category knowledge to help push the spirits landscape.
During the first day Frederic De Vanssay, GCG Marketing Director, and Cameron Worth, Founder of Sharp End, talked about the cutting edge topic of IOT connected bottles with a speech entitled "How Internet of Things will Shortly Improve marketing preformance".